Two weeks ago, we alluded how one could run one’s own genetic tests.

Now, Wired has grabbed the gene baton and has launched a home genomics how-to guide: Check Yourself for Genetic Abnormalities.

Wired is the banner publication of everything early adopter, but don’t expect much early adoption yet: the day belongs to the scrappy hobbyist innovators. Hobbyists are noisy, and they are more than the few wealthy patrons of yesterday’s DTC (direct to consumer) genomics market, but hobbyists are also notoriously frugal. I predict a flat revenue time-of-trials for DTC genomic start-ups amid a boom of grassroots interest until a bigger market meets a falling price.

The famous market graph from Crossing the Chasm, a staple read in any technology start up or MBA program. DTC genomics is still in its enthusiasts phase, though Wired articles suggest market movement towards early adopters.

Worse, as the graph above suggests, this is merely the first market barrier for genomics. The real business challenge lies between the pre-interested and everybody else. Who of the big three DTC genomics start-ups will survive years of meager profits to consistent losses in this slowing economy and hostile American regulatory environment?

We’ll publish a more in-depth how-to soon. Our goal is that with our guide, the average enthusiast will be able to conduct at least one hobby genomics test. Perhaps, in our own small way, we’ll help the industry by rushing the bloom of geepy*, techcrunch-y publicity into an early harvest of paying customers.

*geepy: adj. “geek cheap,” or of how the well-to-do geek considers paying for new technology an engineering challenge to be surmounted, even at great inconvenience, time, and effort